LOS ANGELES
CHICAGO
LOS ANGELES
CHICAGO
LOS ANGELES
CHICAGO
SERIES BRAND STUDIO
CHICAGO // LOS ANGELES
LOS ANGELES
CHICAGO
@SERIES.STUDIO_
IG
hello@SERIESBRANDSTUDIO.COM
tag coffee co.
san antonio
2025
client:
Tag Coffee
what We did:
Branding
Photography
Packaging
Website
Social media
Email marketing
the story
Coffee is a fiercely competitive category where branding is everything. When Tag Coffee came to us, they had the makings of a playful, memorable brand, but wanted to look more polished as they made a major push to expand their ecommerce business and get onto retail shelves. The result is a colorful, flavor-first brand that feels true to the Tag Coffee team and their roasting philosophy, while surprising longtime fans and new customers alike.
a New brand for coffee connoisseurs
WOW! BETTER THAN I COULD HAVE IMAGINED.
I love the fun, and the color, and the photos, and seeing it all in the wild for the first time. Great work!
morriss Hurt, co-founder, tag coffee co.
wow! Better than I could have imagined.
behind the beans
After re-launching the brand, our marketing campaigns on social and email brought our new messaging & brand look to the masses. In a classic example of how great branding is also good for business, coffee drinkers flocked to get their first taste of the new Tag Coffee.
delighting coffee lovers at every turn
440% increase in subscription sales
39% increase in first-time customers
18% increase in basket size
